Custom Art Mini Case

Truck art emerged in South Asia in the early 20th century, when palace painters found themselves with a rather unconventional career pivot opportunity. To go from decorating royal walls, to adorning the kings of the motorway: semi trucks.

Over time, this folk art form evolved into an elaborate visual feast, combining calligraphy, portraits, stickering, mirror work, and woodwork. For drivers, these trucks became more than vehicles; they were personal expressions of dreams, beliefs, and inspirations. Who needs social media when your profile picture has 18 wheels and is diesel-powered?

Deeply rooted in symbolism, truck art reflects the cultural identity of various ethnic groups across the South Asian subcontinent. The eye motif, for instance, wards off the evil eye and brings good luck.

Drivers are so wedded to these vehicles that they often refer to them as their "wives”. Given that they spend long periods away from home on journeys across the subcontinent, these rolling masterpieces serve as colourful reminders of home.

In the delicate world of Indo-Persian miniature painting, artists create tiny worlds. These miniscule masterpieces, often requiring magnifying glasses and the steadiest of hands armed with squirrel-hair brushes, tell epic tales of spiritual journeys and royal court life.

What makes these works truly mindblowing isn't just their size but their extraordinary detail. Using natural pigments derived from precious stones, gold leaf, and handmade paper, these artists created vibrant universes you could practically hold in your palm.

Parudeesa’s packaging draws inspiration from this rich tradition. Our bamboo boxes, hand-painted cases, and carton packaging celebrate the heritage of miniatures through rich colour palettes and meaningful designs that tell stories through symbols.

We aim to honour Indo-Persian artistry while creating packaging that's both luxurious and tells a story. Each piece connects you to centuries of artistic tradition while remaining kind to our planet. A celebration of the paradise garden and the realm of the senses.

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